Four Shopify stores, one theme, and orders from every channel in one place
Will's Vegan Store sells vegan shoes and fashion across the UK, Europe and the US. We look after its Shopify stores, international set-up and the connections to its ERP, marketplaces and returns.
- Sector
- Vegan footwear and fashion
- Stores
- UK, EU, US and Germany
- Our work
- Theme, integrations and monthly support
- Working together since
- 2023
Four Shopify stores, a marketplace and an ERP
Will's Vegan Store started in 2012 as a vegan shoe company and now sells footwear and fashion, made in Italy and Portugal, to customers around the world. It trades through separate Shopify stores for the UK, the EU, the US and Germany, in several languages, and also sells on Zalando through its Plentymarkets ERP.
That meant four storefronts to keep consistent, search engines to point at the right country, and marketplace orders, tracking and returns that had to line up across systems without someone re-keying them.
What we built
One theme across four stores
A single Online Store 2.0 theme shared by every store, with a sync process that ships a change to all of them at once. Store-specific content and settings stay separate, so the UK and German stores can differ where they need to.International set-up
Hreflang tags across around 35 countries and six languages, country domains, and a store switcher, so shoppers and search engines land on the right store and currency.Zalando and ERP orders in Shopify
A custom integration that brings Zalando orders from Plentymarkets into Shopify, sends tracking back, updates order status and creates delivery notes and returns documents automatically.Returns data
Returns, scans and refunds from the returns platform collected in one place, so the team can see what's coming back and why.Product pages that answer questions
A custom reviews section with ratings breakdown and customer photos, delivery estimates with shipping costs, duty-free messaging for selected countries, size charts and product specs.Reporting with Ask AI
The stores are connected to Ask AI, our own app, so the team can ask questions about sales and stock across stores in plain English.
Selling in more than one country?
Separate stores for each region give you local prices, languages and stock, but they drift apart quickly. These are the parts of this project most international stores need.
Keep every store in step
One theme shared across all your stores, so a change ships everywhere at once.Connect your ERP and marketplaces
Orders, tracking and returns flowing between Shopify and your other systems, without re-keying.Grow into Shopify Plus
Markets and expansion stores, for when separate stores start costing more than they save.
More Shopify case studies
Other stores we’ve built and still look after.