Shopify theme development, built around your brand
Shopify theme development for stores of any size: new custom Online Store 2.0 themes and full redesigns, built around how you sell. Fast, easy for your team to edit, and priced before work starts.
- Shopify Partner
- Since 2017
- Themes shipped
- 20+
- Replies
- Within a working day
- Pricing
- Fixed before work starts
What a custom Shopify theme includes
Every custom theme we build covers these six things. Moving from Magento, WooCommerce or another platform at the same time? That’s a Shopify migration, and the new theme is part of it.
A custom Online Store 2.0 theme
Designed and built around your brand and your products, rather than a paid theme forced into shape. Every page is made of sections your team can edit.Sections you can edit yourself
Reusable sections and blocks for banners, lookbooks, comparison tables, product configurators and editorial pages. Your team can rearrange and update them without a developer.Flexible content
Specs, ingredients, size guides and FAQs set up as structured content (metafields and metaobjects), so you update them in one place instead of copying text between pages.A fast store
Speed is planned from the first day: properly sized images, apps and scripts kept in check, and lean theme code. The aim is a store that passes Google's speed checks (Core Web Vitals).Moving to Online Store 2.0
Move off an older or paid theme onto a custom theme that's easy to maintain, keeping your content, edits and rankings. A redirect and testing plan is included.Accessibility
Keyboard navigation, focus states, colour contrast and a clear page structure are part of the build, so the store works for every customer and reduces legal risk.
Custom Shopify theme examples
Two stores with very different needs: one theme shared across four stores, and one built to help customers choose from a large, technical range.
Will's Vegan Store
One theme across four international stores
A single Online Store 2.0 theme for the UK, EU, US and German stores, with a sync process that ships each change to all of them at once while store-specific content stays separate.A UK sewing and fabric retailer
Over 180 custom sections for a large, technical range
Finance calculators, buyer's guides with comparison tables and a machine finder, plus fast filtered collection pages that help shoppers narrow down thousands of fabrics.
How a theme project runs
Already have a theme that just needs looking after? That’s Shopify theme support, on a monthly retainer or pay-as-you-go.
- 1
Discovery
Week 1We agree the goals, how you sell, and what the theme has to do. You get a fixed scope and a fixed price before anything is built. - 2
Build
Weeks 2 to 5The theme is built section by section on a development store, with preview links as we go. Speed and accessibility are checked at each step, not left to the end. - 3
Launch
Launch weekTested across devices, redirects in place, and speed checked on the live store. Launch follows a plan that can be rolled back if needed. - 4
Support
OngoingAn optional theme support retainer keeps the store improving after launch. You own all the code either way.
Shopify theme development pricing
Starting prices, from a single new section to a full custom theme. Every project is scoped and given a fixed price in writing before work begins.
- Discovery call
- £0
- Talk the project through, no sales pitch.
- 30 minutes, no obligation
- What good looks like for your store
- A written recommendation afterwards
- Rough scope and timeline
- Section work
- From £1,500
- New sections on your existing theme.
- Online Store 2.0 sections and blocks
- Editable by your team
- Checked for speed
- Fixed price per piece
- Custom theme
- From £12k
- A custom theme, built for your brand.
- Designed around how you sell
- Speed planned in from the start
- Flexible, structured content
- Fixed price, fixed scope
- Migration
- From £6k
- Older or paid theme to Online Store 2.0.
- No lost edits or content
- Redirect plan to protect your rankings
- Fully tested before the switch
- Handover and documentation
Frequently asked questions
Do I need a custom theme, or will an off-the-shelf theme do?
Plenty of stores do well on a good off-the-shelf theme like Dawn, Impulse or Prestige, and we'll tell you if that's you. A custom theme earns its place when your products need unusual layouts, your brand needs to stand apart, speed affects your sales, or your current theme has been pushed as far as it can go without becoming hard to maintain.
How much does Shopify theme development cost?
A custom Online Store 2.0 theme starts from £12,000, fixed price. Moving from an older or paid theme starts from £6,000, and new sections on your existing theme start from £1,500. Every project is scoped and priced in writing before work begins, so there are no surprises.
How long does a new Shopify theme take?
A typical custom theme takes 4 to 6 weeks from kick-off to launch, depending on how many page types and custom sections are involved. New sections on an existing theme usually take days, not weeks. The timeline is part of your fixed scope.
Will the theme be fast?
Yes. Speed is a requirement from day one, not an afterthought. We set targets for Google's speed checks (Core Web Vitals) at the start, keep the theme code lean, control how images and scripts load, and test speed on real pages before launch.
Can my team edit the theme after launch?
Yes, that's the point of Online Store 2.0. Pages are built from sections and blocks you edit in the theme editor, and details like specs and size guides are managed as structured content. Your marketing team can update the store without calling a developer for every change.
Do you migrate vintage (pre-Online Store 2.0) themes?
Yes. We move older vintage themes and heavily customised paid themes onto clean Online Store 2.0 themes, keeping your content and edits, with a redirect plan so you keep your search rankings. It's a fixed-price project from £6,000.
What happens after the theme launches?
You own all the code, so you're free to take it anywhere. Most stores move onto a theme support retainer for new sections, tests and speed work. Our theme support page explains how those retainers work.
Plan your new theme
Tell us about the brand, the products, and what your current theme can’t do. We’ll come back with a scope, a timeline and a fixed price. We reply within a working day.